Everyone knows that when it comes to social networking Facebook is one of the most popular websites in the world. That is why, as a business it is important that you do what you can to make the most of it. You might not realise it but Facebook can be a valuable tool for your business, especially when it comes to advertising and keeping in touch with your customers.
Setting up a Facebook page is essential as this is what is going to give you a presence on Facebook. Your customers and potential customers can ‘like’ this page and keep up to date with business on goings on. So what can you do to encourage people to like your page?
Updating your status regularly is essential. Everytime one of your Facebook fans likes a status or comments on it, it will show in their newsfeed. This means that everyone who is on their friends list could potentially see this. We are a naturally nosey nation which means that we won’t be able to help but look at what they have liked. When people check out your page they are likely to like it in order to see what you update with in the future.
Don’t just rely on words and status updates, your Facebook page allows you to upload photos to your page and share it with your fans. These photos can be anything you want – photos of your premises, your flyers and even your products. This allows people to see what you have to offer. This is going to give them more confidence in your product and they are much more likely to like your page, which is exactly what you want when it comes to being successful on Facebook.
There are loads of ways you can encourage people to join in with your page. Running competitions is a great way to get people talking and joining in. You could have competitions where people who have liked or shared your photo or status could win a prize. Every time one of your photos or status update is shared, everyone on their friends list could see this. Make the photo or status update interesting enough it will encourage people who haven’t previously liked your page to get involved and like your page – you might even find they join in with the competition and share it with all their friends, which helps you even more!
Joining In With Current Trends
We all see current trends happening online. Whether that is sharing funny jokes, planking or owling it is something that gets everyone talking. If at all possible get involved in the current trend and post photos on your page. As this is something that people are interested in, they are far more likely to share the photo with their friends. In fact if you make the photo funny enough you might even find yourself going viral which is fantastic for getting likes to your Facebook business page!